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Social marketing of insecticide-treated bednets

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W7G-42VM7VG-7&_user=10&_coverDate=05%2F01%2F2001&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=fb40fa7c54c492cb6341d3174f678b0b
Description
Social marketing is the practice of applying marketing principles to products and services with a societal benefit. Abdulla et al.[1] report on the results of the Kilombero Net project (KINET), a social marketing programme for the ‘Zuia Mbu’ (‘prevent mosquitoes’) brand of insecticide-treated bednets (ITBNs) in the Kilombero and Ulanga districts of south-western Tanzania.
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